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The More You Know Meme
The More You Know is the shooting star with a rainbow trail that sweeps across a dark sky above the slogan of NBC's public service spots. Write a "fact" on top, keep the logo as your sign-off, and download a meme that sounds very educational about something that isn't.
What does the The More You Know meme mean?
The joke is the gap between the serious public-service style and the content. Real spots taught viewers about health or education; the meme delivers trivia nobody needed, painfully obvious advice, or a confident claim that's plainly wrong. The star is a mock seal of approval, a way of saying "now you've been informed" with a straight face. It also works as a sarcastic reply when someone explains something everyone already knew. The more pointless the lesson, the better the logo lands.
Where is the The More You Know meme from?
The More You Know is a long-running series of public service announcements on NBC. According to Know Your Meme, the first spot aired on September 9, 1989 and featured journalist Tom Brokaw talking about education; later spots used hundreds of celebrities and U.S. presidents. Television comedies parodied the format through the 1990s and 2000s, including Late Night with Conan O'Brien, Family Guy, The Office and Scrubs. Online parody videos appeared on YouTube by 2007, and from the late 2000s people pasted the logo onto image macros with silly or false facts, which spread through Memebase, Reddit, Tumblr and Twitter hashtags.
How to make a The More You Know meme in 3 steps
- Pick the template. Tap “Make a The More You Know meme” above, or start from your own photo instead. The The More You Know template opens with 2 text boxes: top and bottom left.
- Change the text. Tap the top caption, which starts as “WATER IS WET”, and type your own words. Drag a box to move it, and pull the blue dot to resize.
- Save and share. Tap Save to download a JPG, or Share to send it straight to an app.
The More You Know meme caption ideas
- Fact: You can't hum while holding your nose / Logo: The more you know
- Fact: Leaving the dishes overnight does not make them wash themselves / Logo: The more you know
- Fact: Saying "no offense" first does not cancel the offense / Logo: The more you know
- Fact: Your phone works better when it's charged / Logo: The more you know
- Fact: The weekend is two days but feels like four hours / Logo: Now you know
- Fact: Reply-all is not a private conversation / Logo: The more you know
Tips
- Write the fact in a calm, textbook voice; the deadpan tone is what sells the parody.
- Leave the slogan near the star so the logo still reads as the original PSA sign-off.
- Obvious facts and fake facts both work, but pick one; mixing them in a single caption muddies the joke.
- It also makes a good reply image: post it right after a friend explains something everyone in the chat already knew.
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Frequently asked questions
Where does The More You Know come from?
It's the title and logo of NBC's public service announcement series, which started in 1989.
What does The More You Know mean in a meme?
It mockingly presents a pointless, obvious or untrue fact as if it were an important lesson.
Sources: knowyourmeme.com
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